If you’re selling a product at 99p on eBay and competing against thousands of other listings for the same item, there’s no reason why someone would look anywhere else for that product - they just want the cheapest price.
To attract eBay and Amazon shoppers to your website you have to offer something that they can’t find on marketplaces - selling on your own website will work best for good quality, unique products. If you’re already successfully selling on eBay and Amazon you’ll need to take steps to encourage your repeat customers to buy from you directly, as well as promoting and marketing your website to attract new customers.
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How to move customers from marketplaces to your own website Your own website can offer a lot of opportunities to grow your ecommerce business without the rules and restrictions of marketplaces, but you will have to put more effort and money into marketing and to ensure that shoppers discover you. However, you will still need to comply with all the laws that apply to online sellers and you need to build trust with your customers and create a good reputation so offering a generous, no-fuss returns policy and handling any problems well is essential. You will have complete freedom over your sales, shipping and returns policy - you won’t be assessed by eBay or Amazon’s metrics. It’s also a lot easier to cross-sell and upsell on your own website, you’ll be able to increase your average order values for each customer and grow your business. You also don’t have to pay fees and a percentage of your sales to the marketplace, although you will still have to pay for your website and for a payment provider, this will usually end up costing you a little less. With your own site, you’re able to create a more distinctive and branded shopping experience, as you have a lot more control over the layout and format of your online shop. Running your own ecommerce website can give you a lot more freedom and better profit. These standards also mean that eBay and Amazon can be quite restrictive for sellers you have the risk of transactions being refunded when a customer complains, or even having your account suspended.
While shoppers are still buying from individual sellers on eBay and Amazon, they also know that sellers have to meet certain standards to sell and that the marketplace will resolve any issues that they have. Online sellers often start on a marketplace because you’re likely to get a good amount of traffic and sales fairly quickly. Selling on a marketplace like eBay or Amazon offers some great advantages they’re well known and already trusted by online shoppers. We take a look at the advantages of selling on your own ecommerce website and some simple ways that you can grow a loyal customer base so that you’re no longer completely dependent on marketplace sales. Running your own website is often the obvious next step for eBay and Amazon sellers as their business expands, however, it’s not as simple as setting up your website and starting to get sales.
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